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Home » Is Humbl Going Out of Business? Latest Developments 2025
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Is Humbl Going Out of Business? Latest Developments 2025

By Jon McAlister
Last updated: January 12, 2026
11 Min Read
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Is Humbl Going Out of Business
Is Humbl Going Out of Business

If you’ve been following HUMBL (OTC: HMBL) over the last year or two, you might have seen a lot of rumors. There’s been plenty of speculation about them shutting down for good, especially with all the changes and challenges they’ve gone through. Let’s clear things up: Right now, there is no evidence that HUMBL is going out of business. There are actually a handful of signs pointing in the opposite direction. HUMBL isn’t dead yet it’s in the middle of a shakeup.

Contents
People Thought HUMBL Was Done For But the Story Didn’t End ThereLegal Trouble Cleared, CEO Says “Now We Can Focus”Securing New Financing Proves HUMBL Isn’t FoldingHUMBL’s New Partnerships and Leadership MovesBig Restructuring and a Brand-New IdentityWhere the Rumors Came From: Previous Hurdles and Reputation HitsSo, Is HUMBL Shutting Down? A Look at Their Recent MovesNo Talk of Bankruptcy or LiquidationTakeaways for Investors and FollowersThe Bottom Line: HUMBL Isn’t Out

People Thought HUMBL Was Done For But the Story Didn’t End There

A little context helps here. HUMBL is best known as a fintech company with big ambitions, aiming to bring blockchain technology to payments and real estate. They’ve weathered sharp drops in stock price, lawsuits, and warnings about their financials. A couple years back, things really did look rough. Some asked out loud: is it just a matter of time before they disappear?

Late in 2025, though, there were clear signals that HUMBL was not closing its doors. Instead, they actually handled some of the issues that got everyone worried in the first place.

Legal Trouble Cleared, CEO Says “Now We Can Focus”

One of the bigger headwinds for HUMBL was a series of lawsuits. Most recently, there was a securities class action complaint against HUMBL, some of its executives, and directors. This kind of case can drag companies down. But on December 19, 2025, the U.S. District Court for the District of Delaware tossed this case out for good. After three rounds of complaints, the judge decided further amendments would be pointless.

Gregory Hopkins, HUMBL’s CEO, spoke up right after the decision. He said the win now lets them turn their attention to long-term shareholder value and business operations, instead of being tied up in court. In simple language: one big distraction is out of the way, and they intend to stick around.

Securing New Financing Proves HUMBL Isn’t Folding

Another rumor that usually hints at companies shutting down is a sudden lack of cash. In late December 2025, HUMBL tackled this with a financing announcement. They signed a $550,000 convertible promissory note with H-Cap Investments, LLC, on December 29.

What does that mean in plain English? HUMBL lined up half a million dollars to help with operations or possible future moves. The cash comes in tranches (chunks) through early February 2026, so it’s not delivered all at once. The loan is due back in December 2026, carries 10% interest, and can flip into shares of HUMBL stock at a discount another sign that investors think the company will be around to pay it back.

When a company lands new financing, it’s almost always a sign they’re looking to keep going, not wind things up.

HUMBL’s New Partnerships and Leadership Moves

Besides resolving legal stuff and bringing in money, HUMBL publicly started shifting its business plan. In the last few months of 2025, something big changed: they went from “trying to do everything” to narrowing in on a more specific niche.

One key thing was a 90-day, royalty-free license agreement with TAP, Inc. HUMBL is working with TAP to use their technology for real estate tokenization. In plain terms, they’re experimenting with taking real estate assets and creating digital versions (tokens) that could be traded more easily. If this trial period works out, they might lock in a longer deal. This points to a strategic shift, not the end of the company.

At the same time, HUMBL’s CEO, Gregory Hopkins, was appointed the new board Chairman. Leadership shakeups like this aren’t always a silver bullet, but they usually signal fresh strategy rather than surrender.

Big Restructuring and a Brand-New Identity

If you hear a company is selling off its old operating assets, that can be alarming. In HUMBL’s case, they closed the sale of HUMBL.com operating assets on February 27, 2025. That’s the part of the business that people used to think of as “core HUMBL.” So, people wondered what’s left?

Instead of closing, HUMBL reorganized itself into what’s called a “holding company model.” That’s a pretty common move for firms wanting to back away from operating lots of business lines and instead own stakes in a handful of specialized companies. The most obvious signal was the announcement that HUMBL would rebrand as TAP Real Estate Technologies, Inc. This new name reflects their focus on real estate and tech partnerships, starting with that TAP, Inc. deal mentioned earlier.

The rebrand and restructuring do mean HUMBL isn’t trying to be what it was in 2021 or 2022. But these moves are designed to keep a slimmed-down version of the company going, not bury it.

Where the Rumors Came From: Previous Hurdles and Reputation Hits

To be fair, it’s not wild for people to wonder if HUMBL might go out of business. They’ve had their share of trouble. The bad news started well before 2025.

Lawsuits and negative press weighed on the company’s image and used up plenty of management hours. They had a tough time growing consistent revenue, and their filings regularly mentioned those dreaded “going concern” warnings. Those basically mean the accountants aren’t sure the business will survive for a year without big changes.

At one point, after selling major assets, HUMBL didn’t even have steady revenue streams to point to. For penny stock companies, many never recover after that. But so far, the company has kept finding new ways to stay afloat.

So, Is HUMBL Shutting Down? A Look at Their Recent Moves

People often use legal trouble or restructuring as shorthand for “company in trouble.” In HUMBL’s case, these were more like speed bumps than a dead end. Getting new financing and launching new partnerships are pretty basic signs a company isn’t closing up shop.

The pivot to real estate technology might leave some early followers behind. But new investors and market watchers are more concerned with whether management has a plan to stay open. So far, that appears to be the case.

The switch to a holding company and the planned rebrand as TAP Real Estate Technologies, Inc. also support the argument there’s no plan to wind down operations anytime soon. The focus is smaller, probably less risky, and more geared toward a segment that HUMBL’s board thinks could actually grow.

If you want a real comparison, this is more like a company pulling a “second act” rather than a curtain call. HUMBL isn’t whole and healthy, but it’s far from the list of companies that simply shutter and vanish.

No Talk of Bankruptcy or Liquidation

Usually, when a business is actually shutting down, you see clear signals. Companies either file for bankruptcy, announce a total liquidation, or send out press releases about closing up. HUMBL has done none of that.

No recent filings signal a shutdown, and their communications since late 2025 focus on new business lines, funding, and a changing leadership team. If they were about to go under, there would be legal paperwork and a lot of required messaging for investors. We haven’t seen those signals anywhere.

Takeaways for Investors and Followers

If HUMBL is on your watchlist, or if you already own some HMBL stock, the best advice is to stay tuned to official updates. It’s always possible circumstances change fast, especially for smaller tech firms. But if you just go by the most recent moves, HUMBL is still trying to stay active, albeit with a new strategy and a different brand.

For more business news and analysis around smaller public companies and their pivots, United Business Mag is a good resource to keep an eye on.

Keep in mind, though, that after late December 2025 updates, there haven’t been many new press releases or filings. So, it doesn’t hurt to keep watching the company’s site or news sources for the latest.

The Bottom Line: HUMBL Isn’t Out

There’s no direct evidence in any late 2025 documentation that HUMBL is going out of business. The company’s been through a lot, sure, and the stock isn’t near old highs. But HUMBL is actively navigating its next phase, with new money coming in, old lawsuits in the rearview, and a focus narrowed to real estate tech.

The chapter HUMBL wants to close is their old model. As of now, they’re still open, reshaping themselves as TAP Real Estate Technologies, and seeing where this reset leads. If you’re interested, stay tuned but don’t write them off just yet.

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Jon McAlister
ByJon McAlister
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Jonathan McAlister is a business journalist and founder of United Business Mag, an independent digital publication providing actionable insights for startups, SMBs, and local entrepreneurs across the U.S. Born in Denver, Colorado in 1981, he developed an early interest in finance while watching his father review financial newspapers at breakfast. Jonathan earned a B.S. in Economics with a focus on Markets and Consumer Analytics from The Wharton School of the University of Pennsylvania. He began his career as a junior reporter in Colorado and, over a decade, became a recognized voice covering small business development, capital markets, and entrepreneurial ecosystems. In 2018, he launched United Business Magazine to bridge the gap between corporate-level financial journalism and the everyday business owner, emphasizing data-driven reporting, accessible analysis, coverage of real entrepreneurs outside Silicon Valley, and transparent sourcing. Today, he continues to lead the magazine, which is widely regarded as a trusted resource for business professionals.
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