Jonathan McAlister is a business journalist and founder of United Business Mag, an independent digital publication providing actionable insights for startups, SMBs, and local entrepreneurs across the U.S. Born in Denver, Colorado in 1981, he developed an early interest in finance while watching his father review financial newspapers at breakfast. Jonathan earned a B.S. in Economics with a focus on Markets and Consumer Analytics from The Wharton School of the University of Pennsylvania. He began his career as a junior reporter in Colorado and, over a decade, became a recognized voice covering small business development, capital markets, and entrepreneurial ecosystems. In 2018, he launched United Business Magazine to bridge the gap between corporate-level financial journalism and the everyday business owner, emphasizing data-driven reporting, accessible analysis, coverage of real entrepreneurs outside Silicon Valley, and transparent sourcing. Today, he continues to lead the magazine, which is widely regarded as a trusted resource for business professionals.